U02 - Cold To Sold Sales Page And Video Funnel

Are you ready to create the messaging that will take your audience from cold to sold, at super-sonic speed?

So that you can stop relying on inconsistent referrals and finally scale past £10k months

My clients have generated £6k in revenue within 4 weeks after a REALLY dry-spell, 8X’d their paid workshop sign-ups and DOUBLED their ROI in less than 24 hours with my signature Cold-to-Sold Programme.

Super-Sonic Me Already Lemme see what I get

The hard truth is…

If you desire to scale past £10k months, you have to master “cold” sales - selling through your wider network, not just through referrals

Because, unless you plan to build a sales team, it’s simply not sustainable for EVERY sale to have you in the equation.

Take a look around: the Big Bucks are being earnt on automation. On sales coming in through the open window, on people saying ‘YES’ without needing 2 calls, a voice-note, a video message and a carrier pigeon.

And if you’re repeatedly putting content out and making offers and getting very little back…this is going to sting but: you’re doing it wrong.

And it’s not because you’re using the wrong platform, or the algorithm is against you, or you’re not going live enough…it’s because your messaging lacks the clarity, specificity, tangibility and high-value outcomes that create desirability and urgency and actually have your people sell themselves on needing your help:

In other words: you’ve got a messaging problem

I know because I’ve seen, again and again, that when my clients articulate the power in their offer so it speaks directly to the heart of their ideal-fit client and they understand, need and OMG-want it: they make sales. Every time.

And you’re going to struggle to sell to a cold audience if any of these are true:

It’s not clear exactly who your offer is for and precisely what problem it solves - or why that’s valuable

It’s not clear what the tangible outcome is and what that means it will help them to be, do, achieve or get - and what that in turn means, and the value and possibilities in THAT

You’re speaking to the problem YOU think they need to solve instead of the one they think they need help with (and you’re - unwittingly - using the language of an expert, which doesn’t connect or resonate with how they’re experiencing the problem)

You don’t stand out as THE solution they need now against a sea of other offers and opportunities

You’re not creating a compelling narrative or any urgency around how much this problem is costing them, or around the possibilities for them once they solve it

The hard truth is, it doesn’t matter how much more content you put out, how often you make an offer, or which platform or media you switch to - until you fix your messaging problem your audience won’t step toward you. Because they don’t truly know that you can help them, even though you’re in their feed every day.

But when you get your messaging right, everything changes

I know, because when I started helping my clients get clearer on their messaging, they went from massive dry-spells to a flood of leads, from £3k months to £13k months, with results including:

Zero sales to £1k daily on automation by tweaking the positioning of their offer

A £1500 sale within 2 weeks of shifting to more outcome-based offer copy

Over £3000 in back-end sales after a new client signed up for a low-ticket offer and then bought the upgrade AND the 1:1 container

£6000 in sales after a dry spell by shifting the focus of the offer so that it spoke to the root problem the audience were already facing (in a classic spin of give them what they want, sell them what they need)

I know, because when I started helping my clients get clearer on their messaging, they went from massive dry-spells to a flood of leads, from £3k months to £13k months, with results including:

What if you could generate sales from your wider network; your connections, followers and facebook friends, instead of only selling to people you’ve had a call with or personally met - that would change the shape of things, wouldn’t it?

If you recognise that just doing what you’re doing LOUDER (or faster) ain’t gonna cut it and you’re so full-body ready to make the shifts and tweaks to your positioning, messaging and copy that will create the clarity, tangibility, specificity and desirability to make your offers sell like gangbusters, and get payment notifications instead of crickets…

I made this for you:

Introducing

Cold to Sold

Get ready to:

Articulate what you do more powerfully - in a way that really does it justice and makes it juicily irresistible to your right-fit people (without MONTHS of nurturing)

Showcase your thought-leadership in a way that stands you out as an expert and connects to and creates “lightbulbs” for your ideal client, so they want more of you in their world

Embody a deeper confidence, conviction and certainty in your messaging which is magnetic AF and brings your ideal-fit clients straight to your DMs

Position yourself as THE go-to for solving your ideal-fit client’s exact problem

Finally attract empowered clients that can afford your services and are ready to do the work to get results

MODULE 1:

The positioning, niche and messaging clarity (you’ve been bouncing off the walls trying to nail until now)

Get totally clear on exactly who you’re for, the problem you solve and the results you get and articulate it in a way that sounds utterly irresistible to your ideal-fit client

Create a clear messaging strategy that will act as your North Star, guiding your offers and content so that everything you put out is coherent, cohesive and purposeful

Deepen your passion and renew your purpose because you can now explain what you do in a way that sounds worthy of the results you get

Develop your own unique positioning which differentiates you from others and creates curiosity (instead of thrashing about trying to define yourself in a nebulous niche)

Switch from non-specific, wooly words that mean nothing and learn how to write with precision accuracy and total clarity

MODULE 3:

Content that converts;

My content strategy that elevates your social profiles into a thought-leadership body-of-work which distils your unique genius and has your audience saying “I’ve never heard this before - how do I work with you”

The launch-content framework which enables you to create lead-generating value-heavy content that pulls your audience toward the next step

6 adaptable post structures I use to create and build curiosity, demonstrate results, and shift perspectives that position you as the go-to authority and thought-leader in your space

Mining your own unique genius and thought-leadership to create signature systems and frameworks which elevate your offers - and which can be chunked into content hooks to showcase your expertise and depth of thought

The specificity that’s missing from EVERY line of your copy and how to deepen your writing skills so that your ideal client feels like you’re talking solely to them

MODULE 2:

The positioning, niche and messaging clarity (you’ve been bouncing off the walls trying to nail until now)

Make the ‘Big Screen’ optimisations your offer needs, to sell effectively to a colder audience

Develop and refine your offer so that it speaks directly to a problem that’s big enough and urgent enough for your ideal-fit clients to pay to solve (and learn how to target it toward empowered ready-to-pay buyers who are action-takers)

Get the research piece you’re missing that will give you new insights about how you’re different and will help you deepen your offer (or create something new) that you know is needed and wanted

Get uber-clear on the pre-qualifiers that define your ideal client and make sure your content is directly connected to your offers, so that it’s in alignment (instead of attracting early-stage or newbie freebie-seekers to an advanced-level offer)

MODULE 4:

Creating high-converting assets that build trust, showcase your expertise AND create forward momentum to the next step toward you, so that you can convert quickly

The reason nobody is downloading your PDF and how to create high-trust, high-quality lead magnets that pull people deeper into your world

Understand the customer journey and create the ‘Ikea Shortcuts’ that get your ready-now buyers to the checkout fast, whilst nurturing your buy-laters with irresistible offers

The social-selling daily routines and habits that build your audience, using the 5 x 5 method (and the exact strategy I use to spread my content beyond my personal feeds)

AND buy during this special launch period to secure these bonuses - which, alone, are worth more than the total cost of the programme:

BONUS 1

Free 1:1 Call to support your messaging clarity (worth £249)

On completion of the exercises in Module 1, you’ll send me your completed messaging workbook and we’ll schedule a 30 min call together to sense-check your positioning and tighten your bio and help statement to make sure it speaks right to the heart of your ideal client (which will have you saying why-the-f**k-haven’t-I-done-this-before)

BONUS 2

Free content feedback session (worth £195)

You’ll batch up 5 of your best posts you’ve written (or rewritten) using my frameworks and I’ll record a loom video with feedback on how they could be stronger and tips to optimise them for conversion

BONUS 3

Buyer Psychology Module (worth £97)

In this training you’ll learn how the brain automatically switches off when it detects a sales pitch coming - and how to avoid that “off” switch by taking a different approach. I’ll show you how to use hooks that meet your clients where they’re at to get their attention and interest and what you need to do next to move them toward desire and action. You’ll understand WHY people buy and how to use buyer psychology to (ethically) make your offer more irresistible

BONUS 4

Blogging Workshop (worth £47) with Tanya Gordon

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BONUS 5

Embodiment Masterclass (Priceless! This masterclass is only available here)

There’s a certain ‘je ne sais quoi’ to high-impact messaging - and it comes from a level of embodiment; a confidence, a certainty, a sense of conviction in the power of what we’re offering and the transformation it can bring. And when we get that right, that confidence shines through in everything we do and write - and it’s magnetic AF. But it’s somewhat elusive - and it’s certainly hard to teach! Which is why I’ve called upon Callie Stewart, a transformation coach and expert in identity scripting, who brilliantly blends psychology, neuroscience and spiritual teachings to guide women on a journey of extraordinary transformation. This session will help you to understand how to break free from old narratives and embrace new possibilities, and includes a powerful affirmation exercise that will help you step fully into your role as an Expert.

Is this right for you?

Honestly? This is specifically aimed at the Coach or service provider who knows her work is incredible, but doesn’t quite know how to express it’s true power in words - so you feel like what you’re offering is being overlooked, by the very people it would most benefit because you’re not able to explain it in a way that they recognise the value in it for them.

More specifically, if any of these ring true, this is for you:

You struggle to put into words exactly why what you do is so powerful - because…it’s complicated and maybe doesn't have a clear, tangible outcome

You’ve made some sales, typically over £1000, but you know you’re missing the clarity and conversion piece to bring people toward you - and you feel like there’s some improvements to be made to your offers too

You feel like you’re doing ALL the visibility, lead-gen and audience building, but it’s not working - you’re not getting results, and you’re sooo ready to work smarter instead of harder, to fix it

You want more high-ticket clients but you’re not attracting an audience that is ready to invest at that level - and when you do, they don’t want free downloads, so you’re not sure how to bring them toward you

You feel like you’re winging your content, there’s a bit of “spray and pray” in operation

You enjoy writing, but you feel like you’re operating at surface-level and not sharing your unique brilliance, and you’ve seen others nailing that and how powerful it is - and wanna piece of THAT pie!

More specifically, if any of these ring true, this is for you:

You struggle to put into words exactly why what you do is so powerful - because…it’s complicated and maybe doesn't have a clear, tangible outcome

You’ve made some sales, typically over £1000, but you know you’re missing the clarity and conversion piece to bring people toward you - and you feel like there’s some improvements to be made to your offers too

You feel like you’re doing ALL the visibility, lead-gen and audience building, but it’s not working - you’re not getting results, and you’re sooo ready to work smarter instead of harder, to fix it

You want more high-ticket clients but you’re not attracting an audience that is ready to invest at that level - and when you do, they don’t want free downloads, so you’re not sure how to bring them toward you

You feel like you’re winging your content, there’s a bit of “spray and pray” in operation

You enjoy writing, but you feel like you’re operating at surface-level and not sharing your unique brilliance, and you’ve seen others nailing that and how powerful it is - and wanna piece of THAT pie!

Listen, this programme isn’t about adding to your (overloaded) plate. You’re already spending time creating content to bring people toward your offers. But, on the whole, it’s not the best use of your time, because it’s not doing anything for you - it’s not getting you results.

A client recently calculated she was spending upwards of 7 hours a week building visibility and creating content…and yet she’d only ever had a handful of clients reach out to work with her as a result. That’s a TERRIBLE return on her time. After just 2 weeks of working with me 1:1, she’s already bought in 9 sales and 2 of these are prime candidates to upgrade to her premium services.

I want to help make the time you’re already spending on content actually WORK to bring in clients. Like you thought it would in the first place! I want to show you how, even if you THINK you’re being clear on what you do - you aren’t being clear enough. I want you to be able to confidently articulate who you serve and the results you get. **I want to show you how to create light-bulb-moments for your clients, so they’re drawn toward you.

More than anything: I want to help you reach the people that need you, so you can do your best work and make the impact you were born to make - because my super-power is reflecting yours back at you, and my mission is to help 1000 women like you to have the impact you were born to make.

And ALL of that starts with getting really clear on who you’re for, what you do and what that truly means for the people you serve. And nobody teaches that like I do. It’s time we make this work for you.

I’m IN for the WIN!